This lip-syncing app is now ruling the virtual world.
Probably, you’ve seen that weird and hilarious video clip on your feed watermarked with a vibrating logo and fading username ID where someone is either singing or dancing to the tune of that one familiar song. A bit annoyed and confused, you facepalm as you continue to scroll through your feed, but a few days after, you unexpectedly found yourself recording a video on that app and sharing it to the world as if you’re a famous diva. And that proves TikTok will change the way your social media works even if you’re avoiding it.
Originally launched as Musical.ly, an app popularized by users’ playful lip-syncing videos like karaoke for the digital age, the platform was later converted into TikTok in 2017. In just a snap, it became one of the fast-growing apps around the world with over a billion users. TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is commonly used to create short lip-sync, comedy, and talent clips featuring special effects, filters, background music, and speed adjustments that give users the opportunity to share 60-second short videos—but it’s actually more than that. Users can also join challenges, participate in a dance craze, dare, and meme, or make fun of all of these things in a creative way. It’s indeed true that TikTok is home to some standard lip-syncing.
Here are some of the viral, cutest, and funniest TikTok videos:
What’s fascinating with TikTok is it provides a framework that makes it easier for people to become content creators of their own. It allows them to produce content they would not otherwise be able to make as easily on their own and gives them a framework they can play within. Aside from teens, millennials, and some titos and titas, even celebs got hooked on the influence and craze of TikTok.
TikTok advocacy? Yup, that exists!
There are also people who took advantage of this platform to promote their business, disseminate information, raise awareness, and tackle their advocacies. Still, keep in mind to be a responsible and sensitive TikTok user! We’re here for good vibes and a good laugh, not to discriminate, disrespect, or make fun of others. With massive adoption worldwide, TikTok could be the next biggest social media platform.
Has the TikTok craze taken over you? Share your thoughts with us!