Roxy has been embraced over the years for its swim wear geared towards female surfers since its debut in 1990, but has expanded its repertoire to fashionable athletic wear and lifestyle apparel. Roxy, as a label dedicated to women has recognized the diversified roles of the female species in and out of home and the work place; now no longer boxed into one field of interest and are actively pursuing various adventures and activities.
With that in mind, Roxy is finally launching a much awaited Roxy Fitness, their latest line of active and swimwear geared towards girls-on-the-go and their multi-sport pursuits. The latest line is meant to keep up with the many different activities that inspire and nurture today’s generation of Roxy women. Innovatively crafted with technology, each of the product in the Roxy Fitness collections are lightweight, breathable, quick dry, and UV protection – making the pieces absolutely ideal for a wide range of activities and lifestyle interests such as yoga, running, surfing, crossfit, and more.
Unveiling the latest collection, Roxy has invited VIPs, celebrities, bloggers and members of the media on March 25 at the Pico de Loro Cove in Batangas where they will get the chance to experience the technologies of the Roxy Fitness line through a whole day of activities that include running, stand-up paddleboard and yoga.