Let Your Radiance Shine All Day with Ellana Cosmetics

The rainy season doesn’t need to put a damper on your #LOTD with Ellana’s mineral-based cosmetics that are not only suited for delicate skin but are also designed to withstand the unpredictable Filipino weather.

Ellana was started in 2007 by Theresa Carbonel-Buenaflor and Coney Avellana, who sought out makeup suitable for delicate skin and would last all day long, often resorting to purchasing makeup overseas as there were no available local cosmetics that met their needs at the time. Theresa, being a passionate formulator, identified mineral makeup as a solution. Since then, Ellana cosmetics have been formulated to provide high-performance makeup for delicate skin.

Mineral makeup makes use of natural inorganic ingredients to deliver skin-safe makeup performance to makeup wearers. The claim “mineral” can be used by many brands for as long as there are mineral ingredients in their makeup; however, true mineral makeup has a higher percentage of mineral ingredients. Mineral makeup is made up of safe, naturally occurring ingredients that have been finely milled.

In creating their products, Ellana follows three key principles: safe ingredients, improving skin radiance, and sourcing local and sustainable manufacturers. To get the right products, customer opinion is their main source of inspiration, developing products according to their feedback.

Worried about breakouts or allergies? Ellana cosmetics do not contain any harmful chemicals. It is talc-free, paraben-free, safe to use on delicate skin, acne-prone skin, and safe for nursing mothers and pregnant women. Their makeup is infused with skin care ingredients that help the skin remain youthful and radiant even with daily use.

Using refillable containers and palettes made of recycled paper, you can feel confident with letting your glam shine through without having to worry about pollution, because the ingredients they use in their products do not contain chemicals and are not tested on animals or contain any animal byproducts. It is also reef-safe so you can be sure no sea creatures were harmed.

So if you’re looking for makeup that will last all day long and keep you looking fresh and breakout-free (and environmentally-friendly to boot!), Ellana ticks all those boxes and more!

Love to save? Use EXPLOREPH2019 to get 300 pesos off regular priced items with a minimum purchase of 1,000 pesos!


Veka Cruz

I write about almost everything I'm currently obssessed with.
Catch me on instagram @livinlavekaloca

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