La Paz Sand Dunes in Paoay, Ilocos Norte

Ilocos Norte is home to some of the primed tourist destinations up north. This includes the UNESCO World Heritage Site Paoay Church, Fort Ilocandia, beaches of Pagudpud, Patapat Viaduct, and the one Ilocano activity that’s waiting to be ticked off in most, if not everyone’s bucketlist, is the thrilling adventure in the famous La Paz Sand Dunes.

To start off, the La Paz Sand Dunes is an 85 square kilometer protected coastal desert, with dunes that range from 10 to 30 meters high. The 4×4 ride adventure and sand boarding can be done in Sand Dunes where six riders must fill in the ATV with five standing and one sitting beside the driver’s seat.

“Oh, kapit!” is the driver’s signal when going down the deep slopes of the sand dune, and successive shouts from the riders follow especially when the driver escalates the ride from zero to 60 real quick! It’s basically like riding a roller coaster, but in a standing manner –making the 4×4 ride adventure and sand boarding more exhilarating. Interesting enough, the paranomic view of the West Philippine Sea can be admired throughout the rough ride.


In between 4×4 ride comes the unlimited sand boarding activity! Some opt to do this sitting, while some showcase their balancing skills by standing on the board.

The 4×4 ride adventure and sand boarding activities come in a package for only PHP 2,000, good for six persons.



Our journey began with an idea to discover what it means to travel the Philippines, beyond the alluring images of sparkling blue waters and powder white sand. We seek to share travel stories to inspire the wide-eyed traveler, moving them deeper into the destination with stunning images and narratives about its sights, tastes, textures, smells, and local life.

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